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Archive November 2019

Amazon opens fashion photography studio in London

Online giant has opened a new multi-million pound fashion photography studio in London’s Shoreditch, as it looks to continue growing its fashion business. The photography studio is one of the largest of its kind in Europe, at 46,000 square foot it houses 22 individual photography bays, a large state of the art editorial suite, video

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H&M closes loop with first recycled denim collection

Fast fashion giant H&M is going full circle: In a move to reduce textile waste, the Swedish clothing retailer is launching a new denim range made from recycled and organic cotton. Each item has been made using cotton recycled from clothes collected through H&M’s ‘Garment Collecting’ initiative through which shoppers can donate unwanted clothes (of

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Key Colour Group Trend for Fall/Winter 2016-17

With Fall/Winter 2015-16 collections now in stores, it’s time to look ahead to Fall/Winter 2016-17 to get a jump-start on next season’s styles. A directional palette of new shades has now emerged in women’s fashion, having been analysed by the colour experts at Trendstop.com. Updating a wide range of products across a number of market

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Meet Chelfie: The New Changing Room Selfie

Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive – which is to sell as many garments to as many customers as possible – and so for that objective, partisan and impartial

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