With clean beauty brands continuing to rise in popularity, it seemed
only natural for industry powerhouses to make efforts towards more
environmentally friendly products. Such is the case with L’Oréal-owned
brand Armani Beauty. The company has launched its latest skincare venture,
Armani Men, as a part of its movement towards more sustainable products.

With the new line described with the phrase “Anti-pollution cleansing.
Protective hydration. Refreshing” on the brand’s website, the new line
consists of three products: Face Wash (30 USD), Toner (45 USD), and Face &
Eyes Moisturizer (60 USD).

According to a report by WWD, up to 99 percent of the products’
ingredients are derived from nature and are highly biodegradeable. Each
product also comes in eco-designed packaging with no plastic foil or paper
inserts and the outer packaging using less material than a traditional
cosmetics box.

Image: Giorgio Armani Beauty

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