It was a painfully awkward moment for this salesman working in a car showroom in China.

YouTube Screenshot

The man was all set to boast of a swanky vehicle’s door safety feature, but luck had something else in store for him. Just as he stuck his head in between the automatic sliding door to demonstrate the safety feature, the sensor failed, leaving his head jammed in.

The video of the incident went viral. While people felt terrible for the poor guy, laughing too hard became a very real thing in light of this incident.