Fewer Movie Spots Expected to Air During Super Bowl 53
The ads set to air during Super Bowl 53 will not include as many Hollywood movie spots as in the past, reported by THR.
The major Hollywood studios used to air as many as eight to 10 promos during the Super Bowl, but in 2018 they dropped to six, and this year could be as little as only three or four.
The main reason is due to high costs – as the price is approximately $5 million for a mere 30-second spot on CBS’ channel.
Disney is expected to have the most spots, as they have a huge film slate for 2019 – but it is unknown if they will show most of their trailers for upcoming films during pre and postgame shows, which cost roughly half as much as during the Super Bowl itself.
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\r\nStatus: DEAD\/MISSING. Peter Parker\u2019s frightened final moments in the arms of Tony Stark was arguably Infinity War\u2019s most wrenching death. In the Avengers: Endgame trailer, he is specifically noted as \u0022missing.\u0022″,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-18-1511968119611-1512085625807-1524856487546.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-18-1511968119611-1512085625807-1524856487546_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”02″,”albumTotalCount”:48},{“caption”:”BLACK PANTHER \r\n
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\r\nStatus: DEAD. In one of the movie\u2019s most shocking misdirects we see T\u2019Challa go to check on Okoye, who we presume is about to die, only to see the King of Wakanda turn to ash. Given that Black Panther is the third highest-grossing movie of all time, it\u2019s a safe bet he\u2019ll somehow return.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-panther1-1524856487567.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-panther1-1524856487567_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”03″,”albumTotalCount”:48},{“caption”:”VISION \r\n
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\r\nStatus: DEAD (but \u2026). The synthezoid\u2019s life was on the line throughout the film — indeed, whether the Avengers would sacrifice his life to save millions was a point Vision himself argued against. But after Thanos used the Time Stone to undo Scarlet Witch\u2019s destruction of the Mind Stone, he very easily ripped the Infinity Gem from Vision\u2019s skull and dumped his broken, lifeless form on the ground. But it should be noted that Shuri was working feverishly to download his consciousness\/programming at the time Vision\u2019s body was destroyed so maybe it\u2019s possible he could return in some form later.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-vision-1524856487542.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-vision-1524856487542_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”04″,”albumTotalCount”:48},{“caption”:”LOKI \r\n
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\r\nStatus: DEAD. The god of mischief appeared to meet a very bitter end literally at the hands of Thanos. Will we ever see him again? Our bet is \u201cno\u201d and that Thanos\u0027 declaration of \u201cno more resurrections\u201d will stick.”,”height”:792,”width”:1408,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-13-1511968119599-1512085625800-1524856487545.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-13-1511968119599-1512085625800-1524856487545_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”05″,”albumTotalCount”:48},{“caption”:”HEIMDALL \r\n
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\r\nStatus: DEAD. We think the guardian of the Bifrost has indeed met his end alongside the many other Asgardians slain by Thanos and his Black Order.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/heimdall-1524856487562.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/heimdall-1524856487562_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”06″,”albumTotalCount”:48},{“caption”:”GAMORA \r\n
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\r\nStatus: DEAD. Thanos\u2019 sacrifice of his adopted daughter is what allowed him to obtain the Soul Stone. And while her body seemed quite dead, the specter of young Gamora appears in Thanos\u0027 vision after snapping his fingers. Was that her spirit addressing him? A figment of his mind? Is Gamora still alive in some form in that realm? We\u2019ll have to wait and see, but for now we\u2019re going to say she firmly made the Mighty Marvel Obit Page.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-gamora-1524856487515.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-gamora-1524856487515_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”07″,”albumTotalCount”:48},{“caption”:”STAR-LORD \r\n
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\r\nStatus: DEAD. We know Guardians of the Galaxy Vol. 3 is due out in 2020 so we\u2019re pretty confident all the Guardians who turned to ash, including Peter Quill, are dead \u2026 until Avengers 4 or GOTG Vol. 3 anyway.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-starlord-1524856487540.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-starlord-1524856487540_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”08″,”albumTotalCount”:48},{“caption”:”GROOT, DRAX & MANTIS \r\n
\r\n
\r\nStatus: DEAD. As with Peter Quill, all of the Guardians save for Rocket appear dead … until either Avengers 4 or Guardians of the Galaxy Vol. 3. “,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/iw-groot-drax-mantis-1524856487573.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/iw-groot-drax-mantis-1524856487573_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:”09″,”albumTotalCount”:48},{“caption”:”DOCTOR STRANGE \r\n
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\r\nStatus: DEAD. The Master of the Mystic Arts said he promised to protect the Time Stone with his life and yet he gave it over to Thanos in order to save Tony Stark. But as Strange had previously explained, he saw over 14 million possible futures and only one offered an outcome where Thanos didn\u2019t win. Clearly, Strange died knowing what he was doing so it\u2019s quite possible we haven\u2019t really seen the last of him.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-drstrange-1524856487514.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-drstrange-1524856487514_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:10,”albumTotalCount”:48},{“caption”:”SCARLET WITCH \r\n
\r\n
\r\nStatus: DEAD. Wanda\u0027s short-lived victory was snatched away by the Time Stone-wielding Thanos, leading to her turning to ash.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-scarlet-witch-1524856487571.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-scarlet-witch-1524856487571_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:11,”albumTotalCount”:48},{“caption”:”BUCKY BARNES \r\n
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\r\nStatus: DEAD. \u201cSteve \u2026\u201d That moment when the former Winter Soldier disappeared, leaving his best pal Steve Rogers to grasp at his ashes.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-bucky-1524856487512.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-bucky-1524856487512_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:12,”albumTotalCount”:48},{“caption”:”FALCON \r\n
\r\n
\r\nStatus: DEAD. Sam Wilson turned to ash following Thanos\u2019s finger snap.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-45-1511968119673-1512085625817-1524856487548.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-45-1511968119673-1512085625817-1524856487548_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:13,”albumTotalCount”:48},{“caption”:”NICK FURY \r\n
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\r\nStatus: DEAD. The super-spy who faked his death in Captain America: The Winter Soldier appears to have died for real in Infinity War but not before sending an important message. We know Fury will be in the Captain Marvel movie (albeit his younger, two-eyed self as it\u0027s set in the \u201890s) but whether his current self will return from the dead won\u2019t be answered until Avengers 4.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/nick-fury-1520444406353-1524856487580.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/nick-fury-1520444406353-1524856487580_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:14,”albumTotalCount”:48},{“caption”:”MARIA HILL \r\n
\r\n
\r\nStatus: DEAD. She appears to have died as how she lived. On a mission of some sort with Nick Fury.”,”height”:758,”width”:1349,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/maria-hill-1520444406350-1524856487577.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/maria-hill-1520444406350-1524856487577_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:15,”albumTotalCount”:48},{“caption”:”THE BLACK ORDER \r\n
\r\n
\r\nStatus: DEAD. The Children of Thanos — Corvus Glaive, Proxima Midnight, Ebony Maw, and Cull Obsidian — all perished attempting to defeat the Avengers and obtain the remaining Infinity Stones.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/28\/avengers-infinity-war-black-order-1524898172219.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/28\/avengers-infinity-war-black-order-1524898172219_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:16,”albumTotalCount”:48},{“caption”:”THE COLLECTOR \r\n
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\r\nStatus: PRESUMED DEAD. Thanos\u2019 use of the Reality Stone revealed that he had created the illusion that Taneleer Tivan was alive. But as it is then revealed that Knowhere is actually in fiery ruins, it\u2019s safe to assume the Collector and the rest of the denizens of Knowhere perished.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/collector-bdt-1280-1486502607966-1524856487556.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/collector-bdt-1280-1486502607966-1524856487556_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:17,”albumTotalCount”:48},{“caption”:”XANDAR & THE NOVA CORPS \r\n
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\r\nStatus: PRESUMED DEAD. Although not shown onscreen, it is revealed in infinity War that Thanos and the Black Order went to Xandar to retrieve the Power Stone. Usually Thanos\u2019 modus operandi is to leave half the population of a civilization alive but Thor said that Xandar was destroyed. So the Nova Corps either fought back or Thanos broke from his usual method.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/guardians-of-the-galaxy-jcr-1524856487560.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/guardians-of-the-galaxy-jcr-1524856487560_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:18,”albumTotalCount”:48},{“caption”:”IRON MAN \r\n
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\r\nStatus: ALIVE. Tony Stark was left seriously (perhaps even mortally) wounded by Thanos during their big brawl. But that stab wound and Thanos\u2019 use of the Infinity Gauntlet weren\u2019t enough to kill Iron Man. A shaken Tony is left alive on Titan to wonder \u2026 and suffer.”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-stark-1524856487572.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/infinitywar-stark-1524856487572_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:19,”albumTotalCount”:48},{“caption”:”CAPTAIN AMERICA\r\n
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\r\nStatus: ALIVE. After being widely expected by both fans and industry observers to die in Infinity War (after previously defying those expectations in Civil War), Steve Rogers once again cheated the reaper in Infinity War. And that\u2019s despite getting slugged in the head by the Hulk-smashing Thanos. So Cap is totally dead meat come Avengers 4 then, right? \u2026 Right?”,”height”:720,”width”:1280,”url”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-30-1511968119643-1512085625814-1524856487548.jpg”,”styleUrl”:”https:\/\/assets1.ignimgs.com\/2018\/04\/27\/avengers-infinity-war-trailer-30-1511968119643-1512085625814-1524856487548_{size}.jpg”,”credit”:””,”objectRelationName”:””,”objectRelationUrl”:””,”albumName”:”Who Died and Who Lives in Avengers: Infinity War”,”relativePosition”:20,”albumTotalCount”:48}]’
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Potential movie spots that could be seen from Disney include Captain Marvel, which releases on March 8; Dumbo on March 29; Avengers: Endgame on April 26; Aladdin on May 24; Toy Story 4 on June 21; and The Lion King on July 19. THR reports that promo for Star Wars: Episode IX should not be expected, as the release date is still far out.
A spot for Avengers: Endgame is suspected, as last years’ Avengers: Infinity War promo produced the most hype out of any spot throughout the NFL game.
Universal is expected to advertise Hobbs and Shaw – the Fast and Furious spin off – which hits theaters on Aug. 2.
Paramount will reportedly promote Wonder Park, which comes out March 15, during the pregame show – similar to what it did in 2018 with A Quiet Place, but will not have ads during the actual game.
Reports of 20th Century Fox are unclear, as the Disney merger is not yet final. Dark Phoenix, which releases on June 7, is reportedly a possibility.
Stay tuned to IGN for all of the promos and trailers that come out of Super Bowl 53 on Sunday, Feb. 3, 2019. In the meantime, read up on some of our Captain Marvel and Avengers: Endgame news.
Jessie Wade is a news writer for IGN and has loved football since she was a wee padawan. Follow her on Twitter @jessieannwade.