People write product reviews for different reasons. Some do
it to make money and some do it to gain the authority status in an industry. 

.

Regardless of the reasons, writing a product review is a
straightforward process. First, you familiarize yourself with the product in
question and then you write about it. It’s simple, right?

.

Well, not quite. If you just write whatever you have in mind,
you’ll end up with a mess of a review.

How to Write a GOOD Product Review

In order to write a good instead of a half-decent review,
you need to follow the following simple guidelines. By the way, you can extend
the structure given here to review not just products but also movies,
restaurants, and practically anything you have an opinion on.

Start with a thesis

Why do you write this review and who’s the target audience
who would benefit from reading it? Take these two into accounts when writing the
thesis.

.

Many reviewers love to use questions to start their thesis
like this:

.

“Are you looking for
an easy way to cut your workload by half? Then you’re in luck because in this
article we will review the Purple Snapper
3000 that promises to do just that with only minimal sacrifices on your
part.”

List the pros and cons

This list is the heart of the review. What makes this
product stand out? What are its best features and quirks? And what are the
shortcomings of the product that prevent it from becoming 10/10?

.

“Why should I write
this as a list?”

.

Writing a bulleted list of pros and cons is great to accommodate
the scanners – people who just scan
over an article for the important bits because they’re too busy.

.

“Why should I list the
cons?”

.

Because nothing is perfect.  No one will believe it when you only write the
good things about something. You need to write the product’s flaws to show that
you are an objective reviewer and not someone who’s paid to create a hype
around a product.  

Compare

This one is not mandatory, but if you can provide a quick
comparison between this product with its competitors, the readers can get a
better picture of how this one fares. People love it when you give them
alternatives.

.

A comparison also makes a product more relatable to the
readers. They may not have any experience with Purple Snapper 3000, but
they may have spent some time with Green Buster 2500 in the past. When
you compare the two, the readers can better understand what they can and cannot
expect from the new product you’re reviewing.

Write the verdict

At the end of the review, write the conclusion containing
your heartfelt recommendation. Would you recommend the product should they go
with the competitor’s?

.

If you’re writing a product review to get affiliate commissions,
please don’t let the monetary aspect cloud your judgment. You won’t gain the
reader’s trust when money makes you nearsighted.

—

.

OK, this is all for our short guide on how to write a
product review. Be sure to check
the review for any spelling or grammar mistakes. It’s hard for people to
take you seriously when your writing is littered with typos.