London – Image-sharing website Pinterest has announced that it will introduce
‘buyable pins’ in the next few weeks, allowing retailers to sell products
through the site.

The move to add a commercial link follows calls from its 70 million
active community who have been asking the service to make it easier for
them to buy the things they discover on the site, according to a blog post
by the social media platform.

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The blog post states that the ‘buyable’ pins will be easily
recognisable with a blue price, which will indicate to its users that it
can be bought right from the iPhone and iPad app, the Android and desktop
updates will be released at a later date. In addition, Pinterest is also
going to make it easy for users to search ‘buyable’ pins by using the price
filter in the search options.

The new service will be utilised by retailers including US department
stores Macy’s, Neiman Marcus, and Nordstrom, as well as Shopify stores like
Poler Outdoor Stuff and SOBU and retailers powered by the Demandware
platform like Cole Haan and Michaels.

Pinterest is estimating that there will be more than two million
‘buyable’ pins by the end of June. Items will be able to be bought using
Apple pay.

The service will initially be for the US market, no date has been
revealed for a UK launch.

Images: Pinterest